New York Hotels Raise Rates for Super Bowl

by Kathy Kehrly  |  Published January 21, 2014

Football fans planning to stay in New York City for this year’s Super Bowl have both good news and bad news according to a new survey from Plenty of hotel rooms are still available, but Super Bowl attendees can expect to pay significantly higher rates than usual.


MetLife Stadium (Photo: G. Argudo)

At the moment, around 60% of hotels in Manhattan have still rooms available for the Super Bowl weekend spanning February 1–3. Compared to regular rates, however, both 2- and 3-star hotels are charging 144% more, with some hotels increasing their rates by over 300% (see table below). Hotels with a 4-star rating are also taking advantage of the championship football game with rates that are about 87% more expensive than usual. Even luxury 5-star hotels are increasing their prices to the average tune of 42%.

What’s the minimum amount football fanatics will currently have to spend? Those who want to stay close to the MetLife Stadium in the Meadowlands in Secaucus can expect a nightly rate of at least $400 for a double room. A little further away in Manhattan, however, they can still find a 2-star room from $145 per night. For a more comfortable stay in a 3- or 4-star hotel room, costs in the Big Apple will run $189 and $202, respectively, for the most affordable double room.

Will these hotel rates continue to rise as game day approaches? According to our research team, it is not very likely as the fans of both the Broncos and the Seahawks, the two teams that will go head to head on the field, have a very long way to travel if they want to watch the Super Bowl in person. Hence, there won’t be an additional mass influx of visitors at the eleventh hour. As a result, anticipates rates to remain stable or even drop.

The table that follows lists the 10 hotels in Manhattan with the highest price hikes for this year’s Super Bowl. Super Bowl prices reflect nightly rates for February 1–3, 2014. These rates are compared to “regular rates,” reflecting prices for the same room one week later. The hotel rates shown were established on January 20 via the hotel comparison site Kayak.

Name of Hotel Room Type Regular Super Bowl Increase
Hyatt Place Midtown South King Room $164 $699 +326%
Comfort Inn Central Park West Double Room $109 $448 +311%
New York Marriott Downtown Deluxe Double $239 $914 +282%
Howard Johnson Soho King Room $119 $424 +256%
70 Park Avenue Hotel Double Room $188 $649 +245%
Candlewood Suites Times Square Queen Room $123 $399 +224%
Courtyard New York Herald Square Standard $169 $549 +224%
Wyndham Garden Chinatown Premium Room $156 $494 +216%
Hyatt 48 Lex Queen $219 $699 +219%
Night Hotel Standard Double $198 $629 +217%