Known as the ‘Old Lady of Turin’, Juventus are one of Europe’s most illustrious football clubs. Located in the Vallette borough of the city, the club’s Allianz Stadium was built in 2011 on the site of the old Stadio delle Alpi and has a capacity of just over 41,500. Despite Juventus’ global appeal, with a fan base stretching from Turin to Calcutta, they have often struggled to attract large crowds to their games. Happily, this leaves plenty of tickets available for those keen to tick watching the Old Lady off their bucket list.
A view of Juventus’s Allianz Stadium (Photo: EA SPORTS FIFA via Flickr)
The Serie A season begins in August and ends in May, with a 16-day winter break each year. Juventus play 19 home matches a season, with domestic cup games (and often European games too) adding to that figure. If you’re keen to attend a game at the Allianz Stadium, you can see fixture lists for the remainder of the season on the club’s official website and elsewhere online.
Our match ticket search results
As previously mentioned, match-day attendance at Juventus games have ebbed and flowed over the years – a trend that has been reflected across Italian football. Consequently, it is pretty easy for tourists to find tickets for the majority of games and there are plenty of options available for how to do so. We’ve picked out three of the best and presented our findings below.
If you’re considering attending a Juventus game during your visit to Turin, but would rather not commit until you get there, StubHub are the ideal solution.The online ticket exchange platform act as an intermediary and often sells ticket all the way up to kick-off, and you can meet the seller outside the stadium, meaning you can be as spontaneous as you like. The risk of fakes is very low and even if you do experience a problem they promise to offer better or comparable tickets to another event, so long as they can verify what happened. Users set the price of tickets, and prospective buyers can then decide whether they’re willing to pay it. Inevitably, this can often mean tickets are priced some way above face value – although good deals can often be found too, especially as kick-off approaches. As a reference point, when we searched for tickets for up-coming Juventus games, we found prices varying between £65 and £200, depending on the prestige of the game. VIP tickets are often available too.
Another global online platform, Viagogo is a ticket service used by people ranging from individual sellers with spare tickets to flog through to established events companies. To search for tickets, you can pick your preferred language and the website also informs you about the number of tickets are remaining for individual events. When we searched for games at the Allianz Stadium, there was availability for all of the games scheduled for the coming weeks and months. As a general guide, tickets were available for as little as £36, and on the whole the rates seemed to be more affordable than with Ticketbis. Another benefit comes if you’re travelling as a large group, as Viagogo allows you to book up to 14 tickets per game, while for some clubs they also offer downloadable e-tickets for convenience.
Season ticket holders are guaranteed a seat for Juventus home games and the next priority goes to official members. However, there are always tickets left over that go on general sale on the official website around 2-4 weeks before the game (this is because the exact date and kick off time are often not confirmed until fairly late in Italy). When booking, a full layout of the stadium is given so you can choose your preferred seat. Tickets can then either be sent to you directly in the post or picked up from the stadium, either prior to or on the day of the game.