For anyone running an Airbnb, enlisting the help of a reputable management company is often the most effective way of making a success of your property.
A view of over the trees towards Melbourne’s cityscape (Photo: Peter via Flickr / CC BY-SA 2.0)
The coastal capital of Victoria, Melbourne attracts huge numbers of visitors throughout the year, many of whom choose to stay in a short-let property during their stay, rather than a traditional hotel. For hosts who use Airbnb to list and promote their Melbourne holiday home, there are several management companies who specialise in maximising your property’s potential on the platform. We’ve picked out three of the best below.
Houst
Since launching in 2015, Houst have grown from managing just a handful of properties in London to looking after thousands across the world. Backed by professional housekeepers and 24/7 support teams, they utilise state-of-the-art technology to manage every element of a booking: from pricing and guest communication to cleaning, laundry, and much more. Boasting an impressive annual occupancy rate of 83.1%, they create captivating listings with appealing descriptions and high-quality photographs to showcase each property’s stand-out characteristics. They then optimise the listing by implementing dynamic pricing strategies, maximising visibility and ensuring competitive rates. Additionally, targeted digital marketing campaigns and search engine optimisation further enhance each property’s exposure.
BnB Butler
BnB Butler bill themselves as representing a new benchmark in property management. As a boutique highly personalised management company, clients have their own individualised property manager, with a Melbourne-based manager on call 24/7 to deal with guest issues and ensure an exceptional guest experience. They also have their own in-house cleaning team who are fully trained by the business, and aim to have the same cleaner return to the house to ensure it presents in a consistent manner. All of these procedures help make sure the property is always looking perfect when guests arrive, which leads to more bookings and greater returns for owners.
MadeComfy
Headquartered in Sydney, and with operations in Melbourne and Brisbane, MadeComfy offer a complete end-to-end service package that includes marketing of the property, managing the rental process, coordinating cleaning and linen change-over, and acting as the primary contact for guests. One of MadeComfy’s key differentiators for property owners is their use of dynamic pricing and access to an owner portal that provide them with full transparency. It uses data analytics that they claim helps deliver significantly better returns compared with many of their competitors.