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Virginia Locals Have Loved This Family-Owned Mexican Restaurant For Generations

Eliza Thornton 9 min read
Virginia Locals Have Loved This Family-Owned Mexican Restaurant For Generations

How many chips can you eat before your entrée arrives? At this Virginia favorite, the honest answer is usually all of them, plus half the queso you claimed you were sharing.

Salem families have returned here for generations because dinner stays simple and satisfying. You open the menu, spot enchiladas under mole, and fajitas loud enough to interrupt the next table.

Think you are ordering lightly? The burritos may disagree. They arrive packed and fully prepared to turn your quick meal into a two-plate operation.

That is the charm of this longtime Virginia tradition. You come for familiar Mexican favorites and leave already knowing what you will order next time.

So, which dish would make you abandon your original order first?

The Arellano Family Started Serving The Roanoke Valley In The Late 1980s

The Arellano Family Started Serving The Roanoke Valley In The Late 1980s
© El Rodeo

The Arellano family traces its local restaurant story to the late 1980s, when the first El Rodeo opened on Williamson Road in Roanoke.

The family’s father worked with relatives to introduce the restaurant and build a following around Mexican cooking in the Roanoke Valley.

That first dining room gave the family proof that local diners were ready for more than a one-location experiment. As demand grew, additional restaurants followed, each carrying part of the same family history while developing its own neighborhood identity.

Salem became home to the third of the original locations. The restaurant opened on Wildwood Road and spent roughly three decades there, long enough for one generation of diners to introduce the next.

You can measure that history in more than years. It appears when adults return with children, when former students come back after moving away, and when a server recognizes a family before everyone reaches the table.

The restaurant has remained family-owned and locally operated. That continuity gives the Salem location a clear connection to the people who started the wider El Rodeo story instead of reducing it to another sign shared by unrelated operators.

A family restaurant still has to earn dinner one plate at a time. History may get you through the door once, but hot food, steady service, and a menu that handles several appetites are what bring you back.

A 2019 Move Gave The Salem Restaurant More Room

A 2019 Move Gave The Salem Restaurant More Room
© El Rodeo

El Rodeo served Salem from its Wildwood Road location for about 30 years before moving to West Main Street in 2019. The relocation opened a larger chapter without pulling the restaurant away from the community that had supported it for decades.

You will find the current dining room at 2032 West Main Street, Salem, Virginia. The building provides plentiful indoor seating and enough room for family dinners that arrive with extra relatives and no interest in whispering.

The current restaurant is easy to spot along one of Salem’s busiest commercial stretches. Once you step inside, the menu and the smell of grilled onions quickly take over the navigation.

More space changes the practical side of dinner. A larger party can settle in without splitting across several corners, and younger diners have room to negotiate the important business of rice placement and tortilla ownership.

The move also gave longtime customers something new without erasing the habits built on Wildwood Road. You still open a broad menu, start with chips and salsa, and discover that choosing one filling is harder than expected.

Relocation can make a familiar restaurant seem unfamiliar. El Rodeo avoided that problem by carrying the family operation, core dishes, and casual approach into the new building.

Chips And Salsa Start The Table In The Right Direction

Chips And Salsa Start The Table In The Right Direction
© El Rodeo

The first basket gives everyone a job. One person guards the chips, another tests the salsa, and somebody reaches for the same piece you had already selected.

Chips and salsa create a relaxed beginning because nobody needs instructions. You can snack while reading the menu, compare dinner plans, and pretend the cheese dip will last until the entrées arrive.

Appetizers offer several ways to make that promise impossible. Classic nachos, cheese dip, chorizo dip, quesadillas, taquitos, wings, and sampler combinations give the table an early look at the menu’s generous side.

The Grande Sampler brings several fried and cheesy favorites together, which helps groups that cannot agree on one starter. It also proves that sharing is easier to announce before the plate lands.

Nachos can stay simple or carry meat, beans, vegetables, and other toppings. A loaded version turns a starter into a full table project, especially once everyone begins searching for the chip with the best ratio of cheese to topping.

You should save some attention for the main menu, but El Rodeo does not make restraint easy. The smell of grilled onions passing through the room can undo ten minutes of careful planning.

Enchiladas Give You More Than One Sauce To Chase

Enchiladas Give You More Than One Sauce To Chase
© El Rodeo

Enchiladas occupy serious menu space here, and the options move well beyond one filling beneath one red sauce. Chicken, beef, beans, and cheese appear in several combinations, letting you choose a familiar plate or compare multiple styles at once.

Enchiladas Poblanas pair chicken-filled corn tortillas with mole poblano sauce, cheese, and onion, then add rice alongside. The mole brings a deeper, gently sweet flavor that changes the pace from bright tomato or tomatillo sauces.

Enchiladas Verdes take the sharper route with green tomatillo salsa. Cheese sauce enchiladas lean rich and creamy, while the classic version keeps the focus on familiar filling, enchilada sauce, and melted cheese.

The Enchiladas Supreme plate solves indecision with four different fillings. Beef, chicken, bean, and cheese each get a turn, so your fork can conduct a small comparison without ordering four dinners.

Enchiladas Mexicanas add another layer by bringing several sauces to one plate. Red, green, and cheese sauces divide the order into distinct sections and make choosing a favorite part of the meal.

Rice and beans keep the plate grounded, catching sauce and giving you somewhere to pause between bites. That pause may last three seconds, but it still counts.

Tacos And Burritos Handle Every Level Of Hunger

Tacos And Burritos Handle Every Level Of Hunger
© El Rodeo

Tacos provide the quickest route into the menu. You can keep the order straightforward or move toward grilled meats, shrimp, birria, cilantro, onion, lime, and tomatillo salsa.

The Taco Trio lets you compare grilled fillings without turning dinner into a stack of separate orders. Each taco arrives on a corn tortilla with classic garnishes, while rice and beans make the plate substantial enough for a full meal.

Tacos de Birria bring a richer option. Grilled corn tortillas hold melted cheese and slow-cooked beef, with savory broth on the side for dipping and lime ready to brighten each bite.

That dipping bowl requires a little focus. Confidence is useful, but leaning too far over a white shirt is the kind of bravery dinner rarely rewards.

Burritos take the opposite approach to portion control. The menu includes chipotle, grilled meat, chicken, chorizo, rice, beans, cheese sauce, and pico de gallo in combinations built to occupy most of the plate.

A build-your-own burrito gives you control over the filling, which sounds simple until every available ingredient begins making a reasonable argument. You may start with a tidy plan and finish with a tortilla carrying the full committee.

Chimichangas add a crisp route, with soft or fried flour tortillas available around fillings such as chicken, beef, steak, or shrimp. Cheese sauce, lettuce, tomato, sour cream, rice, and beans complete the plate.

Fajitas Bring The Soundtrack To Dinner

Fajitas Bring The Soundtrack To Dinner
© El Rodeo

A fajita order announces itself before you see it. The skillet arrives sizzling, steam rises above the vegetables, and nearby tables briefly reconsider everything they ordered.

El Rodeo offers chicken, steak, shrimp, and mixed fajita combinations, giving you control over how much variety lands on the hot platter. Warm tortillas, rice, beans, and fresh toppings turn the skillet into a meal you assemble bite by bite.

Pineapple Fajitas add sweetness to the savory mix. Fruit, grilled vegetables, and your chosen protein create a plate that moves between smoky, juicy, and bright flavors without losing the familiar fajita rhythm.

Building each tortilla is part of the fun. You add a little meat, several vegetables, perhaps too much sauce, and then discover that folding skills deserve more respect.

The menu also reaches beyond fajitas with carnitas, Cazuelon, sopes, chicken dishes, steaks, seafood plates, and Arroz a la Mexicana. That range helps when one person wants grilled meat and another has already decided dinner should involve shrimp.

Vegetarian choices include vegetable fajitas, spinach and mushroom quesadillas, vegetable tacos, cheese enchiladas, and rice-based plates. A mixed group can order from the same menu without treating one diner’s meal like a side note.

Decades Of Family Dinners Keep The Tradition Moving

Decades Of Family Dinners Keep The Tradition Moving
© El Rodeo

Since opening in Salem in the late 1980s, El Rodeo has become a familiar stop for family meals and takeout.

El Rodeo has moved once, updated the dining room, and expanded the ways customers can order. Dine-in service, takeout, delivery, online ordering, and catering now sit beside the traditions built during the Wildwood Road years.

Those conveniences help newer customers fit the restaurant into current routines. You can eat inside with a large group, collect dinner on the way home, or bring trays of familiar dishes to a gathering.

The reason for returning still begins at the table. A basket of chips arrives, fajitas cross the room, and the menu gives every person enough choices to find a favorite without ordering the same plate.

Longtime restaurants often carry nostalgia, but nostalgia cannot melt cheese, season carnitas, or keep a tortilla from splitting under an ambitious burrito. The kitchen still has to deliver.

El Rodeo has spent decades doing exactly that for Salem. The family history gives the restaurant its roots, while enchiladas, tacos, fajitas, and shared dinners keep those roots active.

You may arrive for one meal and leave with a usual order already taking shape. That is how a restaurant becomes a tradition: one plate earns the next visit, and one generation brings another along.