New York

10 of the Best Jewelry Stores in New York City

by Paul Joseph  |  Updated February 8, 2023

The bright lights of Times Square are effortlessly matched by the shimmering brilliance emanating from New York’s myriad of sumptuous jewelry stores.

(Photo: Piaget)

From small-scale, independent boutiques to flagship stores of some of the world’s most prestigious brands, when it comes to purveyors of precious stones, New York City has it all. If you’re visiting the Big Apple and would like to check out some of the glistening trinkets kept behind glass windows under lock and key, we’ve dug deep and narrowed down the city’s array of jewelry outlets to ten of the very best.

Piaget Boutique

Since 1874, Piaget has been crafting luxury watches and jewelry by blending a jeweler’s refinement with watchmaking sophistication. The company has gained a global reputation among jewelry connoisseurs for its exceptional creations that highlight the fine craftsmanship and audacious style and movement that has become a Piaget hallmark. Set within the vast Hudson Yards real estate development in the Chelsea neighborhood of Manhattan, this sumptuous boutique offers a personalized service to help clients pick through the myriad of precious metals to find their perfect creation.

20 Hudson Yards/ Mon-Fri 10am-8pm Sat 9am-9.30pm Sun 9am-8.30pm

Harry Winston

(Photo: Harry Winston)

Founded in New York in 1932, Harry Winston continues to set the standard for the ultimate in fine jewelry and high-end watchmaking. Built in the 1870s, the brand’s flagship boutique is housed within a five-storey townhouse and offers a unique and elegant retail presence complete with an eye-catching mezzanine on prestigious Fifth Avenue. The building itself has undergone several façade renovations down the years, including a late Art Deco sculptured limestone and glass façade completed in 1937 and an 18th-century French-style façade with travertine and picture windows in 1960.

701 5th Avenue / Mon-Sat 11am-5pm Sun 12pm-5pm

Rêve Diamonds

(Photo: Rêve Diamonds)

Rêve Diamonds specialise in crafting diamond engagement rings, wedding rings, eternity rings, diamond pendants and necklaces, tennis bracelets and diamond earrings in both traditional and contemporary designs. They also create bespoke designs from a single picture or sketch and pride themselves on their low prices which are made possible by the fact they are both a manufacturing and a distribution company, meaning that your diamonds come directly from the polisher. They only source loose, polished diamonds at wholesale prices and buy in large volumes, cutting out all the middlemen and passing on these savings to their customers.

745 5th Avenue / Shoppers can visit Rêve Diamonds’ New York store by appointment only, with virtual appointments available too. Click here to book your appointment


Thanks in large part to the famous 1961 movie Breakfast at Tiffany’s, the iconic American jewelry brand Tiffany & Co remains indelibly linked with New York City. Indeed, the store that featured so heavily in the silver screen classic remains the jeweler’s flagship outlet in the Big Apple. Perched on the corner of Fifth Avenue and 57th Street, it is a veritable temple of opulent luxury, from its dramatic façade of granite and limestone, to the marble spandrels that separate the vertical bay windows between each floor, to the dazzling array of gems spread across its ten stories of retail space.

6 East 57th Street / Mon-Sun 11am-7pm

Greenwich St. Jewelers

(Photo: Greenwich St. Jewelers)

A small, family-owned boutique with over four decades of industry experience, Greenwich St. Jewelers operate under the mantra that jewelry isn’t just something you own, it’s something that becomes part of who you are. Little surprise, then, that within their warm and inviting store nestled in one of Manhattan’s oldest neighbourhoods, staff take their time to get to know you and share their wisdom and insight, offering clients a journey of discovery as they peruse a wide range of designer, fashion and custom-made jewelry in styles varying from classic to contemporary.

64 Trinity Place / Tues-Fri 11am-7pm Sat 11am-6pm Closd Mon-Sun

Marisa Perry Atelier

(Photo: Marisa Perry Atelier)

Wedding jewelry specialists Marisa Perry offer exquisite design, unsurpassed “Made in NYC” workmanship, and thoughtful service, plus a warm, relaxed atmosphere that keeps customers coming back year after year. After a decade in SoHo, co-owners Marisa Perry and Douglas Elliott moved their flagship boutique to West Village in 2015. Offering a huge choice of engagement rings, wedding bands, and other fine jewelry, they feature cutting-edge, everyday trend pieces as well as those for special occasions. The store is the ideal destination for clients who want to participate in the design process and work closely with the design team to select stones and create custom pieces they’ve always dreamed of owning.

636 Hudson Street / Mon-Sat 12pm-7pm Sun 12pm-6pm

Yaf Sparkle Jewelry Boutique

Created in the early 2000s out of the desire to provide an environment where fun, fashion and pleasure are combined as one, Yaf Sparkle specializes in eclectic, custom-designed and fully handmade jewelry. The  brand’s eponymous founder, Yaf, houses her own designs, along with pieces from both local up-and-coming and internationally renowned designers, in her cosy Lower East Side boutique. Here, no collection is the same; from classic-cut, dainty necklaces to eclectic lace bangles dipped in gold, there’s an aesthetic for everyone. The brand also has a strong philanthropic focus, with 10 per cent of net profits going to support international humanitarian causes.

 249 Broome Street / Sun-Weds 11am-7pm Thurs-Sat 12pm-8pm


(Photo: Ermine New York)

The brainchild of two visual artists Raphael and Sylvie, Ermine New York  is the confluence where the duo’s extensive fashion and art experience meets. Founded in 2013, the high-end brand produces limited edition, handcrafted jewelry pieces  showcased in a gallery store in the charming Nolita district in downtown New York. Through their creativity and innate sense of how to combine textures, shapes and colours, they constantly craft new designs.

11 Prince Street / Mon-Sat 11am-7pm Sun 12pm-6pm

Love Adorned

(Photo: Love Adorned)

A fine jewelry and lifestyle store from veteran retailer Lori Leve, Love Adorn’s curated inventory is inspired by years of traveling and collecting. Focusing on vintage jewelry, one-of-a-kind pieces, and artisanal home decor, it offers a shift away from throwaway culture that values utility, aesthetics, and craftsmanship. Intricate craftsmanship combined with a sense of wanderlust characterise the stunning rings, necklaces and bracelets that adorn the shop’s display cabinets, all made by a diverse range of designers hailing from around the world.

269 Elizabeth Street / Mon-Sun 12pm-7pm 

Mociun Fine Jewelry & Home

(Photo: Mociun Fine Jewelry & Home)

Known for her use of rare, coloured gemstones and antique diamonds set in uncommon clusters, jewelry-maker Caitlin Mociun’s eponymous Brooklyn-based boutique showcases her own creations alongside an impressive assortment of artisan-made ceramics. The open, airy space has the look and feel of an art gallery and attracts a steady stream of loyal customers who come here in search of locally-crafted pieces. The store also offers bespoke design consultations for those seeking a custom-made trinket.

683 Driggs Avenue, Brooklyn / Tues-Fri 12pm-6pm Sat 11am-6pm Closed Sun-Mon